Impact!

In 2003, 180 amsterdam won the competition by adidas international for the rugby world cup that year. The posters they created are amazing, and even more i love the technique they used to create these!





Graphic designer, Stuart Brown, took the brief literrally. The brief - "How can Adidas make an impact at the rugby world cup?".
Brown thought of the idea of visualising the collision of 2 rugby players. Result? Covering himself in paint and running at a rolled up mattress! Brown and his team endured 2/3 tests where an intern got an ear infection from acrylic paint and many a migrane before they were ready for the professionals!



I really love this hands on approach to designing, it gives it a more hands-on feeling, and which I think connects you more with the work. Design work sometimes should be taken in a more literal sense, and the outcome from this campaign was amazing. The whole look and feel of the posters are great and tie in with the feel of the campaign. I am definatly inspired from this to do something more hands-on in my work than sometimes just digital work!